The numbers point to a success: more than 500,000 visitors and 750 exhibitors from 38 countries. However, for automotive suppliers at the B2B IAA Summit, the impressions of the ever-evolving IAA concept are varied. The event was definitely smaller this year: smaller OEM booths, fewer automotive suppliers, with a growing presence of Chinese OEMs & suppliers.

Despite volatility and uncertainty in the industry on the top of everyones’ minds, there was very active networking and relationship building. Many high level OEM-Supplier visits and meetings took place, with suppliers remarking about the good quantity and quality of the discussions. Therefore, the IAA maintains its status as a premier industry event.

In our 3rd year at this event, we were again very proud to participate and engage with our “home” industry. Our highlights include:

• the launch of our new Xotigo Scenario Planning platform
• successful pitch with very positive feedback to Xotigo Task-Flow Execution for the TUV Süd/prototype.club challenge
• a record number of visitors to the Xotigo booth sporting our new corporate design

Our industry networking events grow in size and popularity: this year Xotigo hosted a select international gathering of industry leaders on two evenings at the chic Laurin Restaurant & Bar in central Munich.

Over good food and drinks, the group had lively discussions on their unique insights from the IAA, the dynamic state of the industry and exciting new technologies.

We received very positive feedback and encouragement to continue these very enjoyable, valuable and unique industry events – so keep watching this space!