6 Challenges in sales planning and 2 ways you can fix it

If you work in the automotive or manufacturing industry and sales is somewhere in your job title, you’re most likely in the middle of your annual sales planning process at the moment. So this is the best time to tell you: you need to stop right now and rethink what you’re doing. The sales planning process as we know it hasn’t changed in a significant way for decades—and it shows. It’s time to catch up with other industries and take advantage of the digital tools available to overhaul the entire process.
